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Interactive Zone

Shoppers can access a wide range of information In the Interactive Zone, where cutting-edge technology is used to create an amazing and memorable experience.

Pick up one of the “boarding passes” on the table in the middle of the room and place it on one of the surrounding circular tables, and you will see characters and images unique to each card appear like magic.

In this Interactive Zone, the feel and texture of paper - representing the attention to detail and the care underpinning Japan’s monozukuri (skill in making things) – have been integrated with cutting-edge digital media. The result – shoppers can enjoy a wide range of interactive content by using these Zone-exclusive boarding passes. The content includes the concept behind Duty Free GINZA, how to best utilize this retail space, recommended products, the natural environment and culture in different parts of Japan, and digital art that changes by moving the boarding pass on the table.